Resources

Guides and insights for local business owners.

Practical articles on websites, search, AI, and digital marketing — written for business owners, not developers.

How to Fix Your AI Visibility: The 5 Things Local Businesses Need to Change
AI Search Website Design Local SEO

How to Fix Your AI Visibility: The 5 Things Local Businesses Need to Change

ChatGPT recommends just 1.2% of local businesses. Here are the five practical things Australian trade, health and service businesses can change right now to be one of them.

Tanya Dunbabin ·
The First Mover Window: Why Early Movers in AI Search Will Be the Hardest to Dislodge
AI Search

The First Mover Window: Why Early Movers in AI Search Will Be the Hardest to Dislodge

AI tools like ChatGPT are forming their view of which local businesses to recommend. The businesses that act now will be the hardest to dislodge later.

Tanya Dunbabin ·
The 1.2% Problem: Why Most Australian and New Zealand Trade and Health Businesses Are Invisible to ChatGPT
AEO

The 1.2% Problem: Why Most Australian and New Zealand Trade and Health Businesses Are Invisible to ChatGPT

A 2026 study found ChatGPT recommends just 1.2% of local businesses. If you run a trade or health business in Australia or New Zealand, here's what that means for you.

Ash Dunbabin ·