Resources
Guides and insights for local business owners.
Practical articles on websites, search, AI, and digital marketing — written for business owners, not developers.
AI Search Website Design Local SEO
How to Fix Your AI Visibility: The 5 Things Local Businesses Need to Change
ChatGPT recommends just 1.2% of local businesses. Here are the five practical things Australian trade, health and service businesses can change right now to be one of them.
Tanya Dunbabin ·
AI Search
The First Mover Window: Why Early Movers in AI Search Will Be the Hardest to Dislodge
AI tools like ChatGPT are forming their view of which local businesses to recommend. The businesses that act now will be the hardest to dislodge later.
Tanya Dunbabin ·
AEO
The 1.2% Problem: Why Most Australian and New Zealand Trade and Health Businesses Are Invisible to ChatGPT
A 2026 study found ChatGPT recommends just 1.2% of local businesses. If you run a trade or health business in Australia or New Zealand, here's what that means for you.
Ash Dunbabin ·