We started AT Digital because we kept seeing the same thing.
Good businesses with websites that were quietly costing them customers.
We fix that.
Ash & Tanya Dunbabin · AT Digital Co
Good businesses — tradies, dentists, allied health practices, professional services firms — with websites that were quietly costing them customers. Not because the owners didn’t care. Because nobody had ever shown them what was actually wrong, or explained it in plain English, or fixed it without charging agency prices and disappearing for six months.
We’re Ash and Tanya Dunbabin. We’re based on the Sunshine Coast, we’ve been married fifteen years, and AT Digital is something we built together deliberately, to give businesses the digital partner they actually want: capable, straight-talking, and genuinely invested in their success.
Ash Dunbabin
Over 10 years as a Product Manager and developer across some genuinely demanding environments — building Crashtag, an accident reporting platform used across five countries and adopted by Formula One, delivered under budget during COVID. Senior product roles at TinyMCE, one of the most widely used software tools in the world. Large-scale digital transformation work at the National Heavy Vehicle Regulator, translating complex legislation into systems used nationwide.
That background means something specific for AT Digital’s clients. Ash doesn’t just build websites — he thinks about them the way a Product Manager does: what is this page trying to do, why would someone click, what happens after they contact you, where are the drop-offs. He also brings two previous careers to that thinking: a decade as a tradesman running his own business, and several roles served with the Army. He knows what it actually feels like to run a trade business. That combination of rigour and real-world grounding is what separates a website that looks good from one that actually brings in work.
He also uses modern AI tooling to build faster and smarter than a traditional agency — which is how AT Digital can offer fixed pricing and 2–4 week delivery at a fraction of what you’d pay elsewhere. The AI handles the speed. Over 10 years of product experience handles the judgement.
Ash Dunbabin
Tanya Dunbabin
Tanya Dunbabin
Over a decade at two of Australia’s most respected law firms, seven years at Herbert Smith Freehills and nearly four at MinterEllison, working inside the sharpest, most demanding professional environments in the country. Not in a junior capacity. Managing 400+ applicants per recruitment cycle, running complex 18-month programmes simultaneously, working directly with partners and national leadership on strategy, performance, and talent.
That world taught Tanya things you can’t learn in a marketing course. How high-performing professionals make decisions. What builds trust with cautious, busy people who’ve seen plenty of slick pitches and have no time for ones that don’t deliver. How to have honest conversations about hard things without flinching.
Tanya brings that to every client relationship at AT Digital — from the first conversation through to delivery. She also operates as a Career Coach, with years of experience supporting people to navigate complex and challenging situations with confidence and clarity. Which, it turns out, is exactly what most small business owners need when they’re trying to figure out what their website should actually be doing for them.
What you get when you work with us
You deal with us directly. No account managers, no offshore contractors, no handoffs to someone you’ve never met. Ash builds it, Tanya manages the relationship, and both of us are accountable for the outcome.
We’re not the biggest agency. We don’t want to be. We want to be the one that businesses across Australia and New Zealand trust to be straight with them, deliver what they promised, and actually move the needle.
Free report in minutes. No phone call unless you want one.